Services – Destination Promotion and Content Creation

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Here you’ll find my deliverables and associated fees for destination promotion and content creation.

How it works:

This service involves travelling to your destination and then delivering promotion and content.

  • Prior to the trip we would discuss exactly what you hope to achieve and agree on deliverables
  • I would then visit the destination and work via an agreed itinerary
  • While at the location I would be taking photographs, making notes, and posting Instagram Stories as well as posts (as applicable)
  • After the trip I will deliver the final agreed deliverables as well as a delivery report within one month

What the brand should provide:

The brand should provide:

  • Transportation from either London or Vienna to the destination. Ie flight/train etc
  • All ground transportation whilst at the destination
  • Hotel of good quality and with adequate security
  • Food and drink
  • Cover all costs related to agreed activities


This is the standard deliverables for a trip. These are included with my day rate (mentioned below). As well as these deliverables there are lots of extras available which are also further below.

Instagram Promotion

Blog content

  • 1 high quality destination blog post on My posts are normally 1000 words+
  • Two backlinks included to reputable brands/pages (agreed before trip)
  • Once finished the blog post would be shared via Facebook, Twitter and Pinterest, as well as on Stumble Upon and Flipboard and on Instagram Stories as applicable

Example Deliverables

Blog posts:
Adventure Trips in Salzburger Saalachtal, Austria
An experience in Krakow with Sheraton Hotels

Instagram posts:

Instagram promotion example

Instagram Stories on @mikecleggphoto

Travel and Destination Story Examples

Low resolution images (high resolution and full quality provided in deliverables).

Colourful buildings along Nyhavn in Copenhagen
Destination Example
Sheraton Grand London Park Lane Hotel - Palm Court
Hotel Example

Service Cost

In exchange for professional services my day rate and fees for any extra deliverables are below:

Day Rate

  • £150 per day which includes the deliverables mentioned above (Instagram promotion on @mikecleggphoto and one blog post).


On top of the standard rate and deliverables the below are optional.

Extra blog posts

  • £150 per blog post of around one thousand words
  • 2 backlinks of your choice to reputable brands
  • High quality images included in the blog post

Example of blog post: Hiking and Day Trips to Bohemian Switzerland, Czech Republic

Picture deliverables

  • Option 1: 1-9 pictures:  £ 150 / image
  • Option 2: 10-19 pictures:  £ 125 / image (Saving of 16% per image vs option 1)
  • Option 3: 20 or more pictures:  £ 100 / image (Saving of 33% per image vs option 1)

Extra Instagram Promotion

Here is some extra promotion that I can provide:


  • Social media takeovers on your Instagram account
  • Cost: £100 per day for up to 3 posts

Guest blog post on your site

  • I can provide a guest post on your site, which is around 1000 words
  • Pictures would be provided for the guest post max 1200pixels wide
  • A backlink should be provided to this site in the post
  • Cost: £150

Example of guest post:

Other terms

  • There is a minimum charge of £450 for a 3 day trip
  • Social stats and impressions will be provided one month after the trip
  • Posts on @mikecleggphoto will be online for at least six months from posting, after which they may be archived
  • Backlinks should be to reputable brands and services and should be provided and agreed upon in advance of the trip

Photography content

  •  Images would be included with an exclusive license but with exceptions**. On the completion of the trip you would receive a private gallery of images for you to choose from. After your selection I then provide a download link. Images can be provided in jpeg or tiff formats. (Examples pictures available on my photography portfolio

**The images are provided with an “exclusive license with exceptions” which means they can be used on in posts, as well as on my social media accounts mentioned above and finally on my photography portfolio. The images licensed to you however will not be further sold. If you wanted to buy the images outright that would incur additional costs.

Other requirements/ custom requests

Of course I can offer custom packages. Please get in touch with your requirements and budget.

Get in Touch

Sounds good? If so please get in touch using the form below. I look forward to hearing from you!

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Mike Clegg