Instagram is one of the biggest social networks in the world. Being an image based service that is used by millions of people all around the world, you should definitely be using it if you are a travel photographer. If you’re not convinced then keep reading. Below are 5 top reasons as to why you should be using Instagram.

1. You will get ideas and inspiration on places to go

Instagram is one of the best places to look for inspiration on places to visit. I often see places on Instagram and then end up booking a trip. I also feel I provide ideas on destinations that people should visit. As well as following local photographers, another way to find inspiration is by following travel hubs. I run two hubs which are below:

  • @travelanddestinations – This account I post content from all around the world, including cities, landscapes and anything else that’s travel related.
  • @bestcitybreaks – This account posts only city content from around the world.

Being a “hub” or “group” is like a mini community within Instagram, and involves posting other peoples pictures who have given you permission to post their work, such as by tagging, direct message, or through email communication.

You may like: How to Build a Successful Feature Account

Instagram travel account
Instagram travel account

2. You can make friends and connect with other photographers

One thing I really like about Instagram is that you can connect with other photographers and people with a common interest.

I have met up with different photographers from all around the world and it’s always been a fantastic experience. When I meet these photographers it has never been awkward, as we all have similar interests i.e. Instagram and photography, so we always have lots to talk about.

By meeting and shooting with local photographs, you may be introduced to good photo spots that only the locals know, potentially learn new techniques and generally have a lot more fun on your trip.

3. You can get ideas on techniques

Instagram is great for providing ideas and inspiration on photography techniques. Being a visual platform you will see people posting work, such as long exposures, complex edits, interesting composition and other techniques that will open your eyes to what’s possible with a camera. It will also encourage you to push yourself harder to get more impressive results.

Instagram - using reflections to enhance composition
Using reflections to enhance the composition

4. You may get travel opportunities with brands

Once you get a big enough following on Instagram you may start getting opportunities to work with brands. This may be to promote hotels, clothes, destinations, the list is endless. You will probably need a good following and engagement before this happens. I’ve heard that for hotels you need upwards of 10,000 followers and I’d assume 800-1000 likes+ per photo.

A few websites that help connect you to brands through your social accounts are :

As well as working through sites such as above, you should reach out to brands that fit your account by sending them personal emails.

When sending emails to brands make them detailed and include the following:

  • Mention who you are and your style
  • Include your stats such as following, engagement and demographics/audience
  • Mention previous brands you have worked with
  • Write what you can offer
  • Say what you would like

If you just write small emails saying you have a big following and want xyz, then you will simply appear unprofessional and won’t have any luck!

Working with brands - Instagram
Working with brands

5. Instagram is a great outlet for showing your work

Finally, my last reason why travel photographers should be using Instagram is to show off their work! By using Instagram you will be able to show your work to people from all around the world. You should also put your website/portfolio link in your profile, as well as contact details, especially email address, so that people can get hold of you, such as brands and potential contacts.


I hope this has convinced you to join and start using Instagram. Fancy checking out my personal account? Head to  

Other posts you may like:

Building an Instagram Following
Tips on Getting Reposted by Feature Accounts
Ultimate Tips for Travel Photography
5 Easy Tips to Improve your Travel Photography

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5 Reasons Instagram is Great for Travel Photographers


  1. amindfultravellerblog

    Great tips, pinned this one for reference. Lorelle 🙂

    • Mike

      Thanks so much Lorelle and glad it’s helpful! 🙂

  2. I’ve never used Instagram. Sometimes I think there’s just too many social media channels and I’ve just tried being more efficient in the time I spend. Easily the one I enjoy most in Pinterest and it brings great traffic….but I’m already seeing signs that it’s becoming saturated. Instagram has crossed my mind but don’t you think everyone is in on it? And is it worth me starting at zero with it at this point?

    Frank (bbqboy)

    • Mike

      Hi Frank. Well Instagram is more of a great network for inspiration and socialising as opposed to being a source of traffic. I think it’s worth trying and seeing how you get on, and then if you like it stick with it. I agree there are too many social media channels right now. I mainly concentrate on Instagram and Pinterest. Facebook a little. And Twitter I have but I’m not a huge fan of.

  3. Thanks for referencing! Hopefully your users will find it useful.

    Niel, CEO

    • Mike

      Hi Nielr. No problem at all. It’s a great service.

Instagram LogoFollow my personal account on Instagram (@mikecleggphoto) for daily travel inspiration.
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